Colorescience has launched Sunstoppable, a program that aims to educate current and future generations about the importance of proper suncare. Through a physician advisory council, year-round educational initiatives and powerful charitable partnerships with the Women’s Dermatologic Society and The Skin Cancer Foundation, Colorescience will promote healthy suncare habits.

“Exposure to the sun and harmful UV rays can lead to wrinkles, freckles and age spots, not to mention more serious concerns of skin cancer and melanoma,” said Mary Fisher, Colorescience CEO. “No matter the activity or weather, daily protection is critical. Simply put, nothing is more important for long term health – which is why we are committed to setting a higher standard of sun protection through our products and the Sunstoppable program.”

Just one severe sunburn in childhood can double the lifetime risk of melanoma – and most types of skin cancer are 100 percent preventable. All it takes is the right suncare protection, which is the message Colorescience aims to convey. Through the sales of Colorescience’s Sunforgettable Mineral Sunscreen Brushes, Colorescience’s Sunstoppable will put significant efforts towards educating current and future generations on the importance of protecting their skin.

One of Colorescience’s brushes is shown above – and it’s an innovative self-dispensing powder sunscreen, bjut it’s also makeup. The brush contains mineral makeup in its handle, for easy on-the-go application.